social media lies

in this article, it is the pizza digiorno that has the quote "its not delivery, its digiorno". yet they are saying they will deliver it to their main tweeters. i dont think that they should do this because its not supposed to be delivery and if people catch onto this they are going to look down upon digiorno. http://socialmediatoday.com/mattrhodes/101833/using-twitter-wrong-reasons